For new sites like Sarne 67 a new sandwich shop in the centre of Bicester,  for the first few months they will inevitably be victims of the dreaded "Google Sandbox"  and find it difficult to obtain a page one ranking initially.  This is where making the most of Google My Business comes in, giving exposure in the local area.   Being the first listing,  Sarnie 67 is the first shop you will see when searching for "Sandwich Shops in Bicester"